What Is a Persona? In product management, a persona is a profile of a product’s typical customer. Personas are used to help a product manager (and others in the organization involved with the product’s development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user. Why Are Personas Important? If an […]
What is a Use Case? Definition: A use case is a hypothetical (but plausible) scenario showing how a product’s user might interact with the product to achieve a specific goal. Product managers often employ use cases to explain how and why customers will use various parts of a product. They are often told through easy-to-digest […]
What Is Needfinding? In product management, needfinding is the research process of identifying a market need for a solution. After the product team has identified this need and validated it with potential users, they will develop the product roadmap. The process of needfinding requires product teams to interact with customers and observe them in their […]
What is Feature Bloat? Feature bloat is a term to describe the result of packing too many features and functionalities into a product. Usually, this term is reserved for products that have become overloaded with extra “bells and whistles” features and are no longer able to perform their core function due to these extra add […]
Definition: User Experience refers to the feeling users experience when using a product, application, system, or service. It is a broad term that can cover anything from how well the user can navigate the product, how easy it is to use, how relevant the content displayed is etc. What is User Experience? User Experience (UX) […]
What Is a Design Concept? In product management, a design concept is a short description of the idea behind the planned design of a product. Some experts say it describes a product’s soul or essence. We describe it as an elevator pitch for a product. In other words, a design concept provides a brief explanation […]
What is Rational Product Management? Rational product management is a unifying process for product development. Based on the rational development process used by the software industry, this approach offers a framework to strategically plan, iteratively develop, continuously verify quality, and control changes. Why Does the Rational Product Management Approach Work? The software-industry experts who developed […]
What is Shadow IT? Shadow IT is a catch-all for any technology used within a corporate environment. The use of the technology typically outside the purview of the company’s “official” information technology department. What are the Risks of Shadow IT? Shadow IT may be quick, easy, and convenient for individual employees or teams trying to […]
What is an Alpha Test? Alpha testing is the first end-to-end testing of a product to ensure it meets the business requirements and functions correctly. It is typically performed by internal employees and conducted in a lab/stage environment. An alpha test ensures the product really works and does everything it’s supposed to do. While “unit […]
Definition: Many businesses use a customer advisory board, or CAB, to assist them with market and customer research efforts. A customer advisory board is a group of customers who come together on a regular basis to share insights and advice with an organization. Usually, the members of a customer advisory board are high-level executives at their […]
