What Are Roadmap Milestones? A roadmap milestone is a date signaling an event or deadline that the product manager wants the team to be aware of. These milestones might relate directly to the product’s progress—such as a release date. They might also represent a date that the team needs to keep in mind as they […]
What Is Product-Led Growth? Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. Some organizations offer full-featured products […]
What is a Product Mix Strategy? A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue. Product Line vs. Product Mix? First, it’s important to note how the product line and the […]
What is the Definition of Product? Ask a few people that question, and their specific answers will vary, but they’ll all probably describe it as a physical item you find in a store or order through Amazon. In reality, the term product refers to a much broader range of goods and services. A useful definition […]
What Is a Theme? In product management, a theme is a high-level goal or plan for the product. The theme sits at the top of the strategic hierarchy on the product roadmap. Each theme is built on a set of related but narrower strategic plans called epics. Epics, in contrast, consist of a group of […]
What Is a Roadmapping Tool? A roadmap is a strategic blueprint that captures and communicates the basic plan and goals for a project. A roadmapping tool can be used to create, update, and share this document, typically in a visual way. What Are the Different Types of Roadmapping Tools? Businesses use a variety of tools […]
What Is a Product Mission Statement? A product’s mission is a clear, concise statement that explains the product’s highest-level purpose. It clarifies who the product serves and what it does for them. It also identifies what makes the product unique and answers the question: What difference do you hope your product will make in the […]
What is a Kanban Board? A Kanban board is a tool for visually arranging and tracking a team’s workflow. Project management commonly uses this method. Kanban boards consist of columns representing various stages of progress, such as “not started” or “in review.” Under these columns, the team adds cards describing discrete tasks and moves these […]
What is a Feature-Less Roadmap? A feature-less roadmap is a roadmap designed to function as a strategic blueprint. Feature-less roadmaps enable product managers to deliver a product that both solves customer problems and supports the broader goals of the company. In contrast, a product roadmap arranged as a list of features will fail to accomplish […]
What is a Gantt Chart? A Gantt chart, or harmonogram, is a bar chart that graphically illustrates a schedule for planning, coordinating, and tracking specific tasks related to a single project. Henry Gantt, an American mechanical engineer, and social scientist, designed the Gantt chart in the 1910s. Since then, it has been used on major […]
