What Is a Theme?
In product management, a theme is a high-level goal or plan for the product. The theme sits at the top of the strategic hierarchy on the product roadmap. Each theme is built on a set of related but narrower strategic plans called epics. Epics, in contrast, consist of a group of related features or user stories.
You can think of each product theme as an answer to the questions: “Why are we building this product?” “What market problems are we trying to solve?”
